I have always had this idea about "basic." You could sell products to people like me who don't want the best and don't want the worst, just something good at a decent price. First, Amazon stole the idea with their Amazon Basics. Now I see that my idea has been stolen in Korea as well. If you're not from here, let me introduce you to the No Brand Burger. I've been there twice (on this so-called Get Healthy Trip).
If you have a business idea, but it exists only inside your own head, is it really your idea? I think I know how the courts would rule on this one. Oh, well. The marketing of "basic" products may or may not be my idea, but the concept certainly works on me.
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