For my failure to completely read the sign, I was fined US$ 11. I guess that's fair enough. I properly read the English part "BUY 1 GET 1 FREE". So I picked up a Chunky Monkey and a Cherry Garcia.
But did I read the Thai word under BEN? No, I did not. And for that, I was fined. I have no complaint. I deserved a fat tax for buying Ben & Jerry's ice cream in the first place.
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